In the Fall of 2015, I worked for IMG LIVE as a brand ambassador for NFLSUNDAYTICKET.TV/U. I, along with my partner, were tasked with selling and promoting a student priced NFLSUNDAYTICKET package that could be streamed from multiple devices without having to pay for Direct TV. To accomplish this task, we created and executed a marketing strategy tailored specifically to Ole Miss students.
One of our main tactics included guerilla marketing on the Ole Miss campus and around Oxford. We handed out flyers at dorms, apartment complexes, and on The Historic Oxford Square. We also promoted the service at several campus events including the C.A.R.E Walk where over 1500 students walked for the fight against breast cancer. To aide in promotion, we were given a budget and an inventory of premiums to manage.
We contacted various campus organizations including all fraternities about the service. On several occasions, we delivered a sales pitch to members during their meetings. This proved to be a very successful effort as most of our sign-ups happened during these meetings.
Another successful tactic was Social Media Marketing. We were responsible for creating our own content and posting to our personal pages. I consider myself to be an influencer on campus with a large following on social media. We primarily used Facebook, Instagram, Twitter and Snapchat.
This internship taught me a lot about sales and marketing, especially appealing to a target audience. By the end of the three-month program, we were able to complete 150 activations. During a social media contest, I was able to receive the most engagements on my posts. Both my partner and I were brought back on for an extended social media campaign.