IMC Research

In this course, we learned about primary and secondary research and applied both qualitative and quantitative research.

Our “client” for the semester was The Gertrude C. Ford Center, the performing arts center at Ole Miss. The class consisted of two group projects, content analysis and focus group reports, and an individual survey report.

This class was extremely helpful in understanding why research is necessary for marketing, as well as how to conduct different types of research.

I have attached all three of my reports from the class.





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